The Sky’s The Limit
... Making Money From Home
By James MartellGotDot.com profiles Alan Zunec a former
insurance agent now making money from home,
far surpassing initial financial goals and
achieving life work balance on his terms,
not the boss’s. He is the boss.
Most people take traditional jobs to
earn a living. It’s a by product of the
industrial revolution, when people were
pulled off farms, and sent to school.
School prepared workers for the routine of
a 9-5 workday. But somewhere along the way,
people found the courage, to make the jump
seeking their own fortune, their own
business. For most people, like Alan, that
dream, the quintessential American Dream,
came in the midst of working for someone
else.
Dissatisfaction, diminishing drive and
passion, limited income, and loss of
opportunity are all factors leading to the
dream. With some dreams you wake up, the
lucky ones, you get to live: experiencing
the sweet joys of seeing a dream blossom
into reality.
To put things into perspective let’s go
back to the 9-5 scenario. When you have a
job, there’s a set salary, the earning
potential is limited. It’s like the old
saying, if you have a roof on your house,
there’s a restriction. Remove the roof and
the sky’s the limit. Alan says, “If you
believe there is a limit you’re cheating
yourself. You’ll lose 110% of the
opportunities.”
In Alan’s prior profession as an
insurance agent, he gave the job 100% but,
reached the point where passion and life
balance disappeared. Without that, no
amount of money mattered. Alan realized,
if you don’t own it, or sell it, time is
someone else’s, but, when you find
something you love you’ll give it a 110%.
At 30 years old Alan set a goal for
obtaining work life balance and found it.
With affiliate marketing, the sky’s the
limit; the income potential is that
phenomenal. As a former analyst at first
Alan didn’t believe it, he needed proof.
He found out, that proof is in the pudding
and in the process discovered a whole new
way of life. Now Alan has time for the
good things in life. Like Alan says, “I’m
Peter Pan, a big kid. Now I have time to
play golf, go to the gym, walk on the
beach, watch a hockey game and visit with
friends. I have the financial independence
to do it all.”
Anyone can make a success with
affiliate marketing. Listen to Alan’s
story and you’ll learn how. As Alan says,
“Most people get stuck in a job they don’t
like. You don’t get time back, it creeps
up on you, and before you know it, it’s
gone.”
What is affiliate marketing?
By now most people have heard all about
the success of
Amazon.com. What they may not know is
that Amazon spawned an Internet industry
in 1996, by allowing independent website
owners to earn commissions by referring
paying customers to them. This is known as
pay-for-performance-advertising or
affiliate programs.
With affiliate marketing it’s important
to remember, that there are three primary
roles consisting of the merchant, the
affiliate (publisher) and the third party
(Commission Junction). The merchants (advertisers)
pay a commission on sales generated by
customers, which the affiliate (publisher)
sends to their sites.
Shareasale
(third party) pays affiliates on behalf of
the merchants and provides a tracking
system. The merchant handles all order
processing, shipping, and customer service.
Visit
Shareasale
to see a partial listing of their top-notch
merchants offering affiliate programs.
How Alan Zunec, prepared to make the
jump, leaving a secure job as an insurance
agent
The first thing Alan did was find
mentors, whose messages resonated. He read
Bill Gates’ book Road Ahead, and Henry
Dent’s, the Great Boom Ahead and Roaring
2000. Those visionaries talked about
global changes and the new wave of doing
business on the Internet. And Alan
discovered James Martell, an entrepreneur,
and successful affiliate marketer with
over 70 specialty shopping sites, and the
author of the James Martell’s
Affiliate Marketers Handbook
and the host of the
Affiliate Buzz, a popular audio
newsletter for affiliate marketers.
At first, Alan says he was a bit
skeptical, so he did his homework and
contacted affiliate managers asking such
questions as: if it works for everyone,
can it work for me, what is the potential,
what is the life span, how long will it be
around? He got the answers and heard
nothing but accolades about James Martell.
As Alan says, “James is a real doer, a lot
of people walk the talk, not walk the walk,
but with James it’s the truth. The amazing
thing with affiliate marketers is that,
there’s a real sense of community. What
ends up happening is, you want everyone
around you to succeed, you help them and,
they help you.”
How Alan got started in affiliate
marketing
Alan not only read James Martell’s
handbook, but also attended his training
in Vancouver. Alan says, “The biggest
thing about James’ training is how easy it
is to understand. If you follow what he
tells you to do and look at the examples
it works. James provides the vehicle with
his 8-step-system for affiliate marketing.
It’s up to the affiliate marketer to keep
the engine running. It takes work, but the
payoff is there.”
In the beginning Alan set a target for
making money in six months, but by three
months, the business proved itself as a
viable financial entity. Alan says, “The
learning curve was very difficult at first,
partly, because my internal skeptic
prevailed. I spent weeks with four hours
of sleep a night, just building the sites,
and wondering how is this working, and
getting blown away by the visitor numbers.
In the early days of the business, I just
didn’t understand the power of search
engines. But the light bulb went off and
there’s no turning it off. The sky’s the
limit. And the checks keep rolling in,
they really do.”
The convincing factor proved to be
search engine optimization. By following
James Martell’s formula for choosing
keywords, visitors came to Alan’s website
in droves, verified by reports from a
tracking program, known as Hit Tracker.
Keywords as explained in James Martell’s
Affiliate Marketers Handbook are the
search engine building blocks. Marketing
on the Internet is all about placement and
being seen. To be successful you need the
keywords people use for queries on the
search engines, that’s how your web site
will be found.
How web traffic translates into
making money
Alan’s niche markets are credit cards,
cell phones, and satellite TVs. Monitoring
the number of visitors coming to the site
is critical. You need traffic and
conversion to make affiliate marketing
work and to make money. It’s like sales’
law of averages the more people you talk
to, the more are going to order.
Commissions paid on average are 7-10%.
Credit card companies pay $30-50 for an
approved application. Cell phones
companies pay $20-70. The satellites
companies pay $35-70/satellite. Here’s an
example of the money making potential, let’s
say: you have three web sites with a 100
visitors a day and a 1% conversion (equivalent
to 3 conversions a day), that’s equal to
$110 U.S. per day ($30 cell + $50
satellite + $30 credit card). By the end
of the month that’s a return of $3300.
Alan follows the same methods for web
site construction developed by James
Martell. These principals are incorporated
into Alan’s successful series of specialty
shopping featuring:
cellulars,
satellite tv and
credit cards.
Got Dot: What kinds of financial
goals did you set?
In the beginning, Alan set a goal of
making 300 Canadian dollars per site,
which is equivalent to ten dollars a day.
In no time at all Alan surpassed that
target, and moved up to 50 a day, then
100, and more. The bar keeps getting
raised.
Got Dot: What’s a typical day?
Alan’s days start early before 7AM and
are divided between writing articles,
building web sites, talking to merchants
learning what’s new, and examining new web
partners like
Shareasale,
LinkShare, and any affiliate program
offering a good fit.
Alan says, “Any time I get tired of
looking at the computer, I step outside.
In Vancouver it rains a lot. I love the
smell of rain. Sometimes I play golf in
the middle of the day, take a walk on the
beach or catch a hockey game and there’s
no boss questioning my priorities. The
time is mine and I love it.”
Got Dot: In these recessionary
times, what advice would you give someone
looking to make a change?
The first thing Alan says is, “What
recession? With affiliate marketing, the
door is open twenty four hours a day.
James Martell provides the vehicle, learn
how to drive it, and you too can make
money. Take the plunge, move forward, and
don’t be afraid. The only person holding
you back is yourself.”
Here are Alan’s tips and techniques for
success:
- Make a plan -- Determine what you're
looking to accomplish and how much money
you want to make.
- Create target goal note cards and
place them around the house. Visual
markers on the refrigerator, in the
bathroom, and in your wallet can be
really empowering.
- Conduct a test market. Build your
web site and see if your goals are
realistic.
- Pick an industry niche you like. You
don’t have to pick one that everyone is
doing.
- Follow your conversion rates.
Commission Soup,
Shareasale,
and
LinkShare offer great reporting.
- Speak to affiliate marketers and
find out how they’re doing and see what
insights they can share.
- Ask questions. If you are interested
you have to ask questions and keep
asking. There are no dumb questions.
- Study the search engines. Understand
how they work.
- Buy James' affiliate training manual
and be sure to subscribe to his
affiliate buzz audio newsletter to stay
up-to-date.
- Remember the business is yours. You
are responsible for your actions.
Alan says, “With affiliate marketing
you can earn more than the average
American three fold or Canadian and that’s
making money from home:
forgoing the corporate grind and achieving
life work balance. You have to work for it.
There will be countless hours where you
just keep revamping and fine tuning the
vehicle, but if you want to drive and be
your own boss, that’s what it’s all about.
The sky’s the limit.”
Alan followed a simple 8-step-system™
for affiliate marketing created by
James Martell, entrepreneur,
successful affiliate marketer, and
developer of over 70 specialty shopping
sites with topics that include;
cellular phones,
web hosting, and
DSL
access; and also offers training for
those interested in making money from at
home using affiliate programs.
Got Dot is a
freelance writing firm profiling
successful affiliate marketers. |