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Where
else can you start from scratch, find a target
market, develop a product, design a website,
optimize, submit to the search engines, and start
selling with a complete and powerful WEB BUSINESS?
Right
here
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When I started following Dr. Evoy's advice,
things started happening for my web business.
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here
Alejandro Cardenas-Gonzalez, Publisher
"The Freedom Project"
Powerful Marketing Straight To Your Desktop
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"Your Product's Gotta Be There!"
By Dr. Ken Evoy
Are your products and services to the caliber they need
to be? If not, you have a huge uphill battle. When
considering a product for Web sales, weigh these
sixteen factors in this article by Ken Evoy.
Ken is the author of MYSS the complete course teaching
you how to MAKE YOUR SITE SELL. Click here to learn more:
Click here
HANDS-ON SITE SELLING
Based on our own experience, this column features original,
in-the-trenches info that you can *USE.*
--
> Your Product's Gotta Be There!
You know, it all starts with product. So why are there so
many people trying to sell junk like...
o 5500 reports-on-CD-ROM (generic rehash written by others)
o software that does not get the job done
o inferior hard goods of any kind.
I mean, why bother? The Net is such a fabulous place to
change your life by building your own business. Why in the
world would you want to set your foundation in quick sand?
So let's get away from site-selling and traffic for an
issue. Instead, let's evaluate the product or service that
you are selling (or considering) on the Web.
In MYSS!, there is a 16 point product checklist. Let's give
your product the nickel tour...
When considering a product for Web sales, weigh these
sixteen factors, listed in approximate order of
importance...
1) Product Quality -- Does your product solve someone's
problem, or deliver a benefit, in a high-quality way? If
not, STOP -- kill this product. Everything becomes a lot
easier if you are selling a great product.
2) Competition -- Consider the competition. Don't enter a
crowded field if you don't have some kind of unique edge
(for example, a unique product or a unique approach).
3) Market Size -- Wide appeal is great, but the Internet is
ideal for niche products, as long as that market is on the
Net in sufficient numbers.
4) Promotability -- Can your product be promoted at
low-or-no-cost?
5) Profit Margin/Pricing -- Even though the cost of doing
business on the Web is low, a product with a great profit
margin is still a wonderful product to sell.
6) Supply and Exclusivity -- If you develop your own
product, you're 100% sure of your supplier... you!
Exclusivity on a product is the next best thing. Otherwise,
make sure that you are protected.
7) Advantage for You to Sell Via the Web? -- Evan Schwartz,
in his wonderful book Webonomics, describes information-rich
products as being the ideal ones for the Web. By that he
means videos or software, but not Tide detergent. Is your
product information-rich?
8) Advantage for Customer to Buy Via Web? -- Is there an
advantage to the customer to buy via the Web? For example,
availability, price, convenience, or speed of delivery.
9) Sizzle Factor -- Does the product lend itself well to
some marketing "sizzle?"
10) Support Required? -- Is the product basically "plug and
play." If your consumer can use it immediately with no
special help, this is a big plus.
11) Legals/Regulations -- Make sure it's safe and legal in
every jurisdiction where you'll be selling it, including
a trademark search to be sure.
12) Cost of Transportation -- The product must be cheap to
ship (as a percentage of the cost of the item).
13) Cost of Inventory -- It should be cheap to maintain
inventory.
14) Potential for Repeat Purchase? -- Your product must have
the potential to develop repeat business.
15) Community -- Does the product lend itself to building
community? Perhaps via a newsletter? Or through a Chat
Room or E-mail Discussion List?
16) "Fun" for you? -- Does selling the product give you
pleasure? Your Web marketing efforts will suck a lot of
your time, and will require a lot of creativity. If you
enjoy it, time and creativity both come easier.
I put "fun" last, just because it's such a special
consideration that I didn't know where to rank it! For you
hard-core sales professionals, "fun" may not matter. But
for the husband-and-wife team marketing a "labor of love"
based on a long-time hobby, obviously "fun" should be ranked
at the top.
If you can give all of the above 16 factors high or perfect
scores, you're all set. If you can't, either reposition
your product for Web sales (see MYSS! for full details on
the above 16 point checklist and for advice on how to best
position your product/service for the Web)...
... or start over. MYSS! reveals the very best product
categories and even how to develop your own products. After
all...
If "PRODUCT" is not solid, everything else becomes 100 times
harder.
TARGETED traffic is the key to greater Net income.
Site Build It! turns the key... the COMPLETE solution.
Now win TWO income-generating years of Site Build It!
Click
here-----
##############
TEST YOUR SITE
A challenge to you, dear [[name]]...
--
> Is Your Product THERE???
Review your product to see if you should continue to sell
it, or if you should be positioning it better for Web sales.
What are you selling on the Web? Does it deliver true
value? Do you own the sole rights to it? Review your
product against MYSS!'s 16 Point Checklist. If it fails...
Why the heck are you wasting your time? Follow the MYSS!
guidelines for developing a GREAT product (or repositioning
your existing ones) and take control of your own business...
one that will thrive!
Click here
Written by Ken Evoy, M.D.,
President of GoodBytes Information Products Inc.
(c) copyright 1999 GoodBytes Information Products Inc.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To Your Freedom,
Alejandro Cardenas-Gonzalez
http://ebizforyou.net/index.html
Subscribe to the extremely valuable series by Dr. Ken Evoy.
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