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Start Your Own Business Step 1
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Soundview Executive Book Summaries! So many great business books. So little time. SOLUTION: Read Less. Learn More.
   
This is my family, Mary, Maria Luisa, and me, Alejandro Cardenas, on a simple weekend outing in our beloved Cancun, Mexico.  It is so nice to have breakfast, lunch, and dinner with my family every single day!  This is the most important benefit of having my own business. 

Welcome to my website established since 1991 to help people like you start your own business.   With a background in Economics from the University of Oregon, more than 15 years experience in  the financial markets in Mexico City, and a relentless passion for marketing -from the Hospitality Industry to the Internet, my quest is to help you start your own business and become financially independent. 

In the end, you choose what you want to do with your time, be it spend it with your family, traveling, or helping others achieve their dreams. 

What you will find as we work towards your dream, is the result of endless hours of testing, trial and error, carefully selected to save you time, valuable time.  Like Thomas Alva Edison once said,

“I have not failed, I have found 10,000 ways that don't work”

Before You Get Started!

Make sure to sign up for my free newsletter, "The Freedom Project", containing the best articles on how to start your own business:  Terry Dean, Dr.  Ken Evoy, James Martell, Marlon Sanders, and many others, carefully researched and collected during the years for your benefit.  Save time, make money.  Sign up now!

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So if you are ready to start, roll up your sleeves and let's get to work, for as our friend Edison said:

“Genius is one percent inspiration and ninety-nine percent perspiration.”

The First Step!

Starting your own business can be a quite a stressful task.  But you can save loads of time by following simple, common sense steps recommended by the experts.  Some of these are  FREE.   Think in terms of what you like to do most.  The wisdom of one of the greatest all time inventors, Edison would have it:

“I never did a day's work in my life. It was all fun.”

Next, think of the people you would like to help and deal with.  Or better yet, who do you like to deal with?  The people you like to speak with.  What are their interests?  They are your interests.  What do they need?  What do they buy?  What would they like to have?

When starting your business you must think first and foremost about the person that will be buying your products and services.  This is what the experts refer to as being Customer Oriented.  Can you describe, with wealth of detail who your ideal client is?  What is she wearing?  Where does she go?  When does she shop?  There are several free articles for you,  by some of the most successful marketers in the Internet to discover who your ideal prospect is:

"Which Came First, The Product Or The Prospect?", by Terry Dean
"1st, Find The People You Like", by Alejandro Cardenas
"Upside Down Marketing", by Terry Dean

Need help to spark up the flame? 
Start Your Own Business Ideas is an excellent place to start.
Also, you can download the extraordinary and completely free Action Guide by Dr.  Ken Evoy, President, patient, and brilliant entrepreneur, that gives you detailed, easy, step by step instructions on how to build a business from the ground up.

Don't sweat it - after all that's why you're here. 

Lets take a look at the first step to start your own business!

I was Financial Director for the leading private security firm in Cancun, Mexico, when I started my own business.  It all began with a passionate desire to learn all I could about the emerging internet markets.  I would read site after site, looking for the truth amidst all the sales material flying around the internet marketing field.  Listen, to Dr.  Evoy's advice on this:  "Do not start another Internet Marketing web site!"

I started backwards, with an email manager, GetResponse, which by the way I still use today!  Signed up for an affiliate program, and started publishing "The Freedom Project", which has had more than 200 consecutive weekly issues.

For example:  I was living in Ixtapa, right off the Pacific coast of Mexico, where the water is always warm, and you get your choice of large waves for surfing, or nice quiet beaches where the kids can play without a worry in the world, when I found myself with a computer, an office -so I could work away from home, and no idea where to start.

I quickly and luckily found Executive Book Summaries and for much less than you would pay for a book, any book, I subscribed and received so many book reviews that I actually started my consulting business by the amount of knowledge I can tap.

One of the most targeted summaries was about how to start your own consulting business; as good as it gets.  Armed with what amounts to an action plan, I defined my target market, small business owners, and quickly developed a $99 dollar workshop on Strategic Planning.  It was a great success.  I got to meet all the business owners in town, analyzed their opportunities, made lots of friends, good money, and had them working in their business plans for two weeks at a time.

Eventually they either were very pleased with their product and contracted my firm's services to continue monitoring their business, document their process, analyze their market, and so on...

All from a simple book summary more ....
Executive Book Summaries

Just get it done Executive Book Summaries


 

Start Your Own Business - Step 1
Start Your Own Business - Step 2
Start Your Own Business Ideas  Great ideas to spark the flame
Start With a Business Plan 
Step by step instructions to gain
Start your own business with an
auction online ebay
Discover the secrets of an
eBay millionaire
Start Your Own Business with
Debt Consolidation
Fire the Boss and Start Your Own Business
RSS Advertising
RSS: What Is It And Why You Should Care
Google Adsense builds revenue for your business
Small Business start your own small business
Start Your Own Business exchanging links with a smart method. 
Free membership and download.
Start Your Own Business with the right business model
Start Your Own Business with the right skills
Start your own business with free internet marketing ads
Latest information on the world's leading Start Your Own Business System.
Look at a nice niche marketing strategy:  Top Google Ranking
Corporate Gift Basket An interesting reflection on corporate life and the job way of life.  Start your own business is the deep, passionate cry you should listen to.
 Executive Book Summaries - Make Money!

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1999 - 2008